A Practical Guide on Marketing Attribution | Review

This blog post will dive into the concept of Marketing Attribution and different attribution models. All explanations of this article are based on my learnings from the Growth Marketing Mini Degree offered by the CXL Institute.

Photo by @morningbrew on Unsplash

Imagine you have an e-commerce website with thousands of monthly visits and conversions, where the typical customer journey looks like this:



Tech-Savvy Growth Marketer | https://www.linkedin.com/in/josefmoucachen/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store