A summary with all the most important concepts and ideas — You can’t run your start-up like an established company. Typically when a management team runs very conservative their focus is on developing plans and making sure that people execute them. The supervising manager creates a plan, sets the target goals, distributes the task to their team and, guides them to hit the target goals on time. This approach works…

Don’t worry, you don’t need to know math — “Goodbye mission control, thanks for trying.” When you read this line what went on in your head? What did you imagine? I might have an idea — I bet you pictured an astronaut floating around in space into the abyss. Quite dramatic. How did I figure that out? Well, because…

This is how the top 1% describe the growth process — The deeper you dive into growth marketing the more and more questions come up. You are probably asking yourself: “What is the growth process that everyone talks about and what makes it special?” Once again — If this is a question that is going through your mind then congratulations— you…

Things I learned from CXL — What is an AARRR? What is a north star metric? Where do a growth marketer and their team fit in a company? If those are questions that are going through your mind then congratulations — you will find your answers here. As discussed in my post Growth Marketing Explained, growth…

Influencer marketing as it is today has been around for more than a decade now. However, it used to be very limited to big-name celebrities, like football players, TV and movie stars, and other famous individuals. This has changed a lot today, where the market is saturated with people with…

This blog post is a short guide on how to generate keywords for your Youtube ads, based on the learnings from the Growth Marketing Mini Degree offered by the CXL Institute. Advertising on Youtube is a very different game. …

This method is taught by one of the best — See the image on top? That is a representation of how people who advertise on Facebook think it works. You create your ad with a sweet and smart copy, you target an audience that you think fits based demographic and interests, or maybe you create a lookalike audience based on…

I learned this from the top 1% of marketers (CXL Institute) — This blog post will be an introduction to landing page optimization, based on the learnings from the Growth Marketing Mini Degree offered by the CXL Institute. What do you do when your amazing landing page, that you built on your blood, sweat, and tears, simply doesn’t perform? You’d probably want…